Nina Payán
My professional career has always been about creativity, diversity and integrity. For over a decade, my design background has well-served my marketing career. My passions for design thinking and marketing give me the unique advantage of combined analytical skills plus creative problem solving, resulting in the ability to transform data into successful campaigns and improved processes.
My Values
Lifelong Student
Continually investing in my professional development keeps me innovative and allows me to expand my network. I learn quickly and enjoy sharing my knowledge, working closely with cross-functional teams to determine the best strategies to support both sales and marketing goals, as well as company goals.
Never, Never, Never Give Up
I have a strong work ethic and am a highly efficient self-starter, able to manage projects from start to finish, driving alignment, planning resources, and managing deadlines and objectives. I am keenly focused on end-goals and approach obstacles with adaptability and determination.
We Are All In This Together
Helping people solve problems brings me great joy. I am team-oriented and willing to step-in and take on responsibilities outside of my immediate scope. I have extensive experience both leading teams and educating colleagues on all things digital marketing.
Seize The Opportunity
Sometimes good ideas don’t perform as well as expected, but I believe that nothing is a total loss. I see mistakes as opportunities to learn and I enjoy digging into data to strategize alternative solutions for optimization.
Measure What Matters
What you measure is just as important as what you do not measure. I am a data-driven marketer that works with teams to identify campaign goals and KPIs, measuring performance against ROI and delivering analysis and recommendations.
Stay Curious
Marketing is always changing. In order stay relevant in a dynamic, evolving industry, I stay on top of digital marketing trends and technologies so brands can be competitive.