Content always plays a key role in the channel strategies I create. I implementing a content strategy for a business that included 162 new web pages and 1,219 focused keywords. This resulted in:

• 65% increase in ranked content in positions 1-100

• 866% increase in YoY page 1 non-branded keywords

• 2466% increase in YoY total universal results

• 35% increase in Domain Authority

Whether the focus is to increase search engine rankings, establish brands as thought leaders, or create posts perfect for key demographics, I have extensive experience creating content strategies that drive brand awareness and improve engagement. The process includes:

1. Goal setting

2. Audience Insights

3. Journey mapping

4. Keyword research

5. Content audit

6. Competitor research

7. Content ideas

8. Benchmark reporting