Created a cross-channel brand campaign that ran for two months to capture peak seasons relevant to the business. It focused on a new animated brand video, created specifically to appeal to key demographics on social media channels.

The campaign was comprised of YouTube and Facebook ads, a new landing page, an email campaign, SMS, and Google retargeting ads. The goal of the campaign was to create brand awareness and generate leads. It resulted in:

  • 24% increase in followers

  • 333% increase in Interactions per thousand

  • 54% increase in SM messages

  • 367 web leads

  • 203 conversions (55% conversion rate)

  • 376% ROI

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