A national business with over 150 locations needed to promote its services to prospects and customers. I developed a local SEO strategy that resulted in:
3,099 directory listings
175% increase in directory views
27% increase in clicks to website YoY
144% increase in location pageviews YoY
The strategy focused on:
Location pages with optimized, title tags, headers, meta description, and content
Optimized Google My Business pages
Improved internal linking structure
Inbound link strategy
Local content strategy
Optimized online directories utilizing MOZ local, SweetIQ and Render SEO
Social media and Google My Business post calendar