A national business with over 150 locations needed to promote its services to prospects and customers. I developed a local SEO strategy that resulted in:

  • 3,099 directory listings

  • 175% increase in directory views

  • 27% increase in clicks to website YoY

  • 144% increase in location pageviews YoY

The strategy focused on:

  • Location pages with optimized, title tags, headers, meta description, and content

  • Optimized Google My Business pages

  • Improved internal linking structure

  • Inbound link strategy

  • Local content strategy

  • Optimized online directories utilizing MOZ local, SweetIQ and Render SEO

  • Social media and Google My Business post calendar