A B2C website launched in a highly competitive landscape of well-established sites, with a limited budget for advertising. Knowing that organic page rank and visits would take time, I prioritized paid search and worked with an ad agency to create a strategy that would increase impression share with the same budget as the year before.

This resulted in:

• 154% increase in visits YoY

• 213% increase in clicks YoY

• 42% decrease in CPC YoY

• 50% decrease in CPA YoY

• 300% increase in impression share YoY

• 62% increase in conversions YoY

The SEM strategy focused on:

• Remarketing banner ads

• Keyword optimization

• Campaign optimization

• Bid management/bid strategy 

• Promo campaigns