An international company decided to move all company-owned websites to one global site. The decision resulted in lost revenue over five years for one segment of the business. The lost revenue was attributed to decreased web presence and unsatisfactory user experience for the B2C audience.

I led the initiative to launch an external website that embodied a successful B2C user experience while meeting corporate brand expectations, setting KPIs, and reporting monthly, yearly, and quarterly progress. I developed robust cross-channel marketing strategies and focused on SEO and SEM to meet the goals. This resulted in:

• Ranking for over 3,000 keyword terms, including over 600 first-page Google rankings

• 45% increase in visits in the first year

• 162% increase in visits in the second year

• 78% increase in web leads in the first year

• 52% increase in web leads in the second year